Project Description:
IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies, engaged //3877 to facility the architecture and design for its newest brand – Atwell Suites™ – in the U.S. The new upper-midscale hotel brand targets an estimated $18 billion industry segment which has grown by 70 percent over the last four years. Atwell Suites was first unveiled in May 2019 to thousands of IHG owners and operators at its Americas Investors & Leadership Conference in Las Vegas. 

The Atwell Suites brand is designed for a new type of guest who is seeking opportunities to discover, learn and grow as they travel – perhaps even extending their stay a few days to explore a destination. IHG designed Atwell Suites for this new generation of travelers, integrating flexibility throughout the property with spaces and programs that encourage social interaction and help foster a spirit of kinship among guests. 

The exterior design for Atwell Suites properties creates a distinctively modern and welcoming first impression for guests, with interest from all angles thanks to a mix of neutral tones and textures. Windows frame the two-story lobby, acting as an intriguing reveal of the brand’s shared spaces and an encouraging invitation to come inside.

The lobby space mixes private and shared areas to perfectly suit guests’ transition from work to leisure – creating a comfortable, welcoming feel any time of day. The reception area and bar are the central elements of the brand’s first-floor shared space and evolve seamlessly throughout the day. The lobby’s double height space is open to the second floor, bringing in lots of natural light for a fresh, airy feel, with the open stair connecting the first-floor lobby to the second floor, and inviting guests upward. IHG also expects to share more information on a one-story lobby solution for owners in November 2019.

Signature features of the Atwell Suites brand include: 

•  All-studio suites: Atwell Suites properties will offer all-studio suites which include distinct zones for living and sleeping; a wet bar with undercounter refrigerator, microwave, coffeemaker and bar sink; a work area with a high-top desk; a pull-out sofa; an oversized vanity in the bathroom; and a two-sided closet that can be easily accessed from both the guestroom and the bathroom.

•  Spaces to connect and collaborate: Guests will be able to easily move from their rooms to public spaces in order to relax, work, collaborate and create connections in whatever way works best for them. Atwell Suites’ design allows guests to create their own environment with more flexible meeting spaces – including a flexible meeting room integrated into the second floor of the lobby, outdoor space, huddle areas and public/private working spaces. 

• “Golden Hours” F&B: Atwell Suites properties will offer F&B options for when the sun is coming up and going down. All hotels will offer a complimentary hot breakfast that will feature two to three rotating signature hot items alongside a variety of morning favorites, as well as premium coffee and espresso. Additionally, guests may enjoy a paid bar in the lobby at the end of the day that will serve small plates of cravable items such as dips, tacos and flatbreads, paired with a drink menu featuring beer, wine and cocktails.

Atwell Suites properties will feature the latest technology solutions to power the guest experience, including IHG's industry-leading in-hotel Wi-Fi, IHG® Connect. The brand will also offer IHG® Studio, a seamless direct casting of entertainment from guests' smart phones and personal devices to 55" TVs in each room.  

Atwell Suites is a strong complement to IHG's established brands, offering an average daily rate within the upper-midscale price point. Atwell Suites properties can be developed in any market and will be efficient to build, operate and maintain – consistent with the company’s commitment to a positive owner experience for all of its brands. Additionally, Atwell Suites’ efficiently designed building and operating model will minimize the number of employees required to provide exceptional service for hotel guests.