Designer Statement:
“DIRT has a unique approach to clean, beautiful, fresh food in that they offer a wide variety of dietary options, invigorating the DC fast casual scene. They have a strong brand aesthetic which provided a solid basis for the design. At the same time, they were open to new ideas throughout the collaborative process allowing creative freedom to push the concept. Jeff and Jermaine’s excitement about coming to DC was infectious and we are more than excited to be a part of the team.” – Meghan Scott

Project Description:
Soon to emerge in Arlington, Virginia’s Ballston neighborhood, the D.C.-rendition of Miami’s clean eating authority,  DIRT has enlisted local architecture and interiors firm, //3877 to spin a design evocative of both South Beach’s vibrancy and D.C.’s rich character. Welding clean, strong geometric forms with storied textures and industrial-chic materials, inclusive of concrete and blackened steel, DIRT’s persona is reflective of its defining narrative, that harps on clean eating and great taste coexisting. Espousing a sleek and contemporary aesthetic visually connected to DIRT’s health-focused and seasonally-inspired menu, the space weaves emerald green and biophilic elements throughout the space, playing upon the eatery’s dedication to all things all natural.

Within the eatery, 33 seats offer guests an in-house repose to refresh their diets, while a grab n’ go window is designed to engage with guests who are on the move. A large, monolithic marble order counter is marked by an elegantly sloped ceiling for easy-ordering and an intuitive flow of space. Separating the ordering station from the food prep center is a modern glass block wall, opening the space’s floor plan visually without sacrificing food prep standards. This zone also connects with the exterior grab n’ go window. The back of the space is illuminated by a sculptural neon sign denoting DIRT’s ‘Eat Clean, Talk Dirty ‘message, while providing an eye-catching element that dictates the fresh, fun, and playful ambiance.  White oak, maple, and subway tile detailing complement the signage, and create a seamless approach to imbuing airness throughout. Oversized basket weave pendants flush this concept out in full, creating a statement piece that generates a narrative without being obtrusive, nor taking attention away from DIRT’s focal point, its menu.